Below I try to answer a number of frequently asked questions.
If you have any other questions, please do not hesitate to contact me.
I do not own a domain name yet, can you help me?
For a website to work, you need both a domain name and web hosting. A domain is the address you enter in the address field in your browser and which takes you to a server on the internet, an example is: mittföretag.se. I can help you find a suitable domain name. It usually works well with a short name without Swedish letters (ÅÖÄ), this is because browsers can not read them and they becomes strange signs. If your company name consists of Swedish letters, you may be able to buy your real name as an additional domain. The easiest way is to buy your domain from the same company where you have your web hosting subscription. I can help you with this but you are the one who will have a contract with the web host and becomes the owner of the domain.
Do I need a web host and can you help me with this?
To have a website online, you need at least a web host and a domain name. I can help you arrange a web host. You can decide which web host and which package you choose. Maybe you already have a web host that you are happy with. There are any number of web hosts and they all have different packages.
There are more expensive web hosts that charge over SEK 500 / month, but also budgets that can be as cheap as SEK 50 / month (often only the first year). As a small business, you probably do not need the most expensive solution but it is important to check what is included.
Whatever package you choose you must always have an SSL certificate. This certificate means that your website is HTTPS (instead of http), which has to do with security. This is also important because HTTPS websites score higher in Google search results. If a website is not secure, a warning text is displayed in the browser.
It is also important that email addresses are included, so that you can create your own addresses, e.g. firstname.lastname@example.org. A specific address with your company name feels more professional than a hotmail or gmail address.
Another matter to pay attention to is memory and speed. How high you come up in Google search results depends on the speed of your website. A minimum of 200 GB SSD memory and 2 GB RAM is usually enough.
Why does my website have to be HTTPS and what does that have to do with the “insecure” message from Google?
Some websites have an “Insecure” warning or do not open at all because firewalls blocks them. As of July 2018, all pages on the Internet without HTTPS (SSL Certificate) will receive an “Insecure” and this message from Google Chrome: “The connection to the site is not secure. You should not enter any sensitive information on this site (such as passwords or credit card information) as hackers may steal it. ” Google will soon also sharpen the warning with a red warning triangle in the address bar.
In addition, Google gives a higher ranking in their search results to the websites that are HTTPS (using SSL). It is therefore important to upgrade to HTTPS, to avoid losing (potential) customers on your website.
All websites created by Nordiska Stil must have an HTTPS protocol. HTTPS stands for HyperText Transfer Protocol Secure. If a website has HTTPS, it means that information transfers are encrypted, which provides more security when it comes to transfers of (private) information, and it protects the user’s privacy.
A secure HTTPS connection requires an SSL / TLS certificate connected to the server. This certificate can be ordered by web hosting, often it is included in the subscription. It is the client’s responsibility to ensure that the SSL / TLS certificate is available, so that Nordiska Stil can add the certificate to the website.
Why should my website be mobile-friendly?
The number of mobile and tablet users exceeded the number of desktop users in 2016. This means that on average half of the (potential) customers will not have a positive experience when visiting a website that is not mobile-friendly. Google prefers mobile-friendly pages, they will automatically rank better on their search results.
Why do I need a website, I already have a Facebook (business) page?
There are several reasons why a Facebook page is not an alternative for a real website. Facebook is primarily intended for communication between friends, but nowadays it is also used by companies to market their products or services. Facebook is not an alternative to a website because they are two completely different things. A website is part of your business and corporate identity, as a kind of digital business card with many benefits. A Facebook page is a method of communications you can use to market your company, a bit like an advertisement in the newspaper. For your business your website is most important, you can also have a Facebook page that you use as a marketing tool.
Who reads my messages?
If you communicate something on Facebook, the chances are high that your followers will not read this. Since 2018, Facebook prioritizes messages from friends and family, over posts from companies. In addition, your message only appears briefly, then it disappears very quickly in the constant flow of new posts published on Facebook. Because Facebook is constantly changing, there is a good chance that your customers will not find the information they are looking for. Social media is constantly changing and interest in Facebook is declining, especially among the younger generation.
Is my business easy to find in Google’s search results?
If I’m looking for a particular company, it feels perfectly logical to search on Google, that’s actually what most people do. Therefore, it is very important that your business shows in their search results. The companies that have their own website are ranked higher among the search results, than the companies that only have a Facebook page. With the help of relevant keywords and search engine optimization, we can ensure that your website comes up higher in Google’s search results.
Do I have control over my design and corporate identity?
You do not have much control over the appearance of the Facebook page, it basically looks like any other Facebook page. It is Facebook that has control over your Facebook page, what it looks like and the information you have posted, they can change or delete things if they want. However, your website can look exactly the way you want it to, with your own design, colors, images and layout. This way you get full control over your look and brand.
Why do I need my own website? My company is already on the yellow pages, Eniro etc.
If I’m looking for a particular company, it feels perfectly logical to search on Google, that’s actually what most people do. Therefore, it is very important that your business is in the search results. By searching “plumber in Svenstavik”, you will find the companies that have their own website. If you are in a list on the yellow pages, then you are one of many companies to choose from. On your own website, you can explain what sets you apart from other companies and have full control over appearance and design.
Potential customers often like to read a little more about a company before moving on. On your website, it is possible to show examples of jobs you have done, positive reactions from customers or have a special contact form. If I build a website for you, it is always possible to add an online store, even afterwards. This way you can sell directly to your customers.
Can I update and make changes to my website myself?
In order for the website to stay secure, WordPress, the frameworks and plugins should always be updated to the latest versions. Once your site is online, you can choose to take care of customizations and updates yourself. You will receive login information and a manual that describes how to do it. You can also change or add texts, pages and images. If you do not want to do it yourself I can take care of this.
I already have a website, can you rebuild or customize it?
If you already have a website and are happy with the design, logo or colors, then I can take that as a starting point for the new website. Older website usually are no longer suitable for reuse, often they are not fully adapted for mobile phones or they are less secure. That’s why I always build a new website with all the latest requirements.
How many different design proposals do I get too choose from?
With the help of the information I received through a questionnaire and meeting with you, I come up with a design proposal, which I think suits your needs. If the first proposal is not what you had in mind, then you get a new proposal without it costing you more. The most important thing is that you are satisfied with the design, before I start building your new website.
How does search engine optimization work?
Not only is it important to have a website, but it must also be easy to find in Google and other search engines. With the help of relevant keywords, I can make sure that your website ranks higher in Google’s search results. It is also important that the website is mobile-friendly and secure (HTTPS). I can not guarantee that your website is at the top or has a special ranking on search engines, this is affected by several factors. The highest search results are often paid ads.
Is it possible to have several languages on my website?
It is possible to add other languages to your website. I have two languages on my website. There are two ways to do this, the first is an automatic translation wich works via Google translate. The second way is that you translate your own texts.
Is it possible to create multiple email addresses?
With web hosting, you usually have the opportunity to add several e-mail addresses, for example email@example.com, firstname.lastname@example.org or email@example.com. I can help you create one or several email addresses for your business.
Do not hesitate to contact me if you want to know more about my services or if you want to book a free (digital) meeting!